• Must be able to articulate the features of Bobcat products and how those features fit customers' needs.
• Identify the potential customer base in the branchs primary market area.
• Look for new ways to expand the market for Bobcat products.
• Investigate prospects including making visits and cold calls.
• Develop sales management system inclusive of:
  • Sales contacts recorded in database.
  • Lost sales recorded in Bobcat lost order system.
  • Initial contact and continual follow up contacts with potential and existing customer base.
• Actively participate in associations the Company utilizes to support and/or increase the customer base.
• Develop and execute sales plans and programs, both short and long term, to meet sales goals and ensure growth and expansion of companys customer base.
• Conduct sales meeting with management to discuss sales progress and new ideas to increase sales.
• Achieve sales objectives within designated budgets and prepare sales activity reports.
• Assist in the planning of advertising and promotion activities.
• Maintain Company's image in all activities and promotional materials.
• Work closely with management to ensure support of the customer.
• Work with the Sales Clerk to ensure that:
  • All invoices are properly prepared and submitted.
  • All credits and incentives are filed and received.
  • Appropriate financing documents are timely filed.
  • Money from sales is collected from customers.
• Perform other duties that may be assigned by the Sales Manager.

Minimum Education and/or Experience_________________________________________________

• Must have two years of sales experience, preferably in the compact equipment industry
• Perform certain computer skills and operate standard office equipment accurately and quickly.
• Able to work with a wide range of personalities in a courteous, effective and professional manner.
• Able to work with minimal supervision.
• Competent skills regarding the operation of compact industrial equipment.